The Week: Advertising News - Fallon creates Innocent rabbit

Fallon has developed a rabbit mascot to front its first ad campaign for the smoothie-maker Innocent. The £1.75 million TV campaign, which launched on 3 January, features the talking rabbit trying to make healthy New Year resolutions.

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content