The Week: Advertising news - Federer lauded in Nike ad

Nike has launched an online film to commemorate Roger Federer's record of 15 Grand Slam titles, after his victory over Andy Roddick at Wimbledon on Sunday.

The 30-second film, created by Nike's in-house creative department, Nike Brand Kitchen, first aired after the match on BBC1 with all Nike branding removed. It featured the sports stars Serena Williams, Michael Jordan, Tiger Woods and John McEnroe, as well as Pete Sampras, the previous holder of the Grand Slam record.

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