The Week: Advertising news - Fiat spot comes under fire

A Fiat ad for its e500 marque has come under scrutiny from the Vehicle Certification Agency for breaching Department for Transport regulations.

The outdoor ad now faces censure after the environmental pressure group We Are Futureproof raised a complaint that it had breached rules on the size of CO2 emissions information. The rules state that "information on fuel economy and CO2 emissions should be easily legible by a person standing on the opposite side of the road".