The Week: Advertising News - FoE signs up stars for ad

Jude Law, James Blunt, Gillian Anderson and Bill Oddie are among the stars who appear in a new cinema ad from Friends of the Earth.

The ad aims to encourage the YouTube generation to lobby MPs for a tough new climate change law, and is part of its "virtual online march" campaign. FoE has also launched a YouTube-style website (www.thebigask.com) that asks users to upload videos of themselves asking their MP to support the campaign. The cinema ad was created by Kevin Macdonald, the director of The Last King of Scotland, and directs people to the site.