The Week: Advertising News - Food spots boost films

Consumers are more likely to go to see a film that has been advertised as part of a food ad, rather than as a standalone one, a new report from the market research company IMMI revealed. According to the report, people who saw a TV ad for Burger King, which featured The Simpsons Movie, were 40 per cent more likely to go to see the film than those who were only exposed to ads for the film itself.