The Week: Advertising News - Frank TV to hit phones

Frank Lampard, the Chelsea and England footballer, has launched his own mobile TV channel, called Frank TV. The first instalment in the series will be a 50-minute video filmed by the midfielder on his 3G mobile, with clips showing him at home, with his team-mates and at training. The concept was developed by Orange and M&C Saatchi Sports and Entertainment, and is available to Orange customers through the Orange TV platform.