The Week: Advertising News - French theme for Artois ads

Stella Artois is paying homage to its continental heritage by drawing on 60s French Riviera imagery to publicise its 4 per cent variant in a new campaign, created by Mother.

The campaign will run across TV, outdoor and press formats under the strapline "La Nouvelle Smooth", and highlights that the 4 per cent variant is triple-filtered for extra smoothness.