The Week: Advertising News - Fresh campaign for Fanta

Coca-Cola is backing its flagging Fanta brand with its first global ad campaign for the drink in five years.

The campaign will run with the line "grab a taste of Friday" and will be rolled out via a series of Fanta experiences. The first, which launched this week, is a clock that counts down to Friday and appeared on an ad screen in London's Piccadilly Circus.