The Week: Advertising news - Gaymers hosts newbie gigs

Gaymers has launched a series of branded gigs as part of its £4 million music marketing campaign.

Gaymers Grassroots Gigs will host upcoming UK music acts such as Young Knives, The Futureheads and Mystery Jets in their home towns, performing gigs to small crowds in intimate local venues. Tickets are available via competitions run with media partners as well as online at www.gaymersmusic.com.