The Week: Advertising news - GoCompare in new ad push

GoCompare.com is looking to reclaim market share from Comparethemarket.com with a multimillion-pound advertising campaign featuring a veteran opera-singing character called GioCompario. The TV campaign, which breaks this week, was created by the freelance husband-and-wife team Chris Wilkins and Sian Vickers, the duo behind the Sheilas' Wheels ad campaign.

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