The Week: Advertising news - Google is a top-ten brand

Google has become one of the top ten most valuable global brands for the first time ever, according to Interbrand's annual survey.

The internet giant rose ten places from 20th to tenth in the branding consultancy's annual chart, in which Coca-Cola comfortably remained in pole position, with a brand value of $66.67 billion. IBM moved up to second place in the list, with a brand value of $59.03 billion, pushing Microsoft down to third.