The Week: Advertising news - Govt hunts 'health mentors'

The Government is looking to enlist unpaid mentors to offer health advice to their peers, amid ministers' concerns that public health ad campaigns, such as the £75 million Change4Life campaign, are ignored and ineffective.

The health secretary, Alan Johnson, said that the mentor scheme could revolutionise the nation's health. The mentors would offer advice and information on NHS courses.