The Week: Advertising News - Govt to recruit on Xbox Live

The Government Communications Headquarters has launched a recruitment ad campaign on Xbox Live, in a bid to attract 18 to 34-year-olds to a career at the UK intelligence agency.

The in-game campaign, created by TMP Worldwide and co-ordinated by Massive, seeks to promote career opportunities at the department, which is one of three intelligence agencies that work in partnership with MI5 and MI6.