The Week: Advertising News - Govt tackles knife crime

The Home Office has launched an anti-knife-crime ad featuring testimonials from real knife-carriers warning of the consequences of knife crime.

Created by Rainey Kelly Campbell Roalfe/Y&R, the campaign uses the strapline "Carry a knife and lose your life" and aims to warn young people of the loss of freedom, as well as the loss of life, that can result from carrying a knife.