The Week: Advertising News - 'Green' launch for Juice

The electricity and gas supplier NPower is to launch what it claims will be the UK's first eco-friendly advertising campaign, using solar- and wind-powered poster sites. The ad push, which is due to launch in September, will use 100 sites owned by the lamppost advertising company Streetbroadcast and will promote Juice, NPower's ethical electricity product. The campaign was planned by Vizeum with creative handled by Posterscope.