The Week: Advertising news - Guinness to rerun past ads

As part of its 250th anniversary celebrations, Guinness is repeating a series of its most famous ads, starting with "sea lion" - the brewer's first-ever commercial from 1955.

Seven other ads will run, including "toucan", "30 seconds of darkness", "the island", "big wave" and "Guinness surfer". The campaign, which has launched in Ireland, is set for international rollout in October.