The Week: Advertising news - HFSS ad review outlined

Ofcom's forthcoming review of rules banning the advertising of food high in fat, salt or sugar to children has been brought forward.

It will consider whether advertisers are circumventing the spirit of the current restrictions, which prohibit HFSS advertising around TV shows aimed at under-16s. Ofcom will also consider whether advertisers have increased the amount of HFSS advertising and sponsorship at other times when significant numbers of children may be watching television and whether scheduling restrictions are successful in reducing impacts among children aged four to 15.