The push, created by the specialist charity agency TW Cat, called "gloves off", features viral, direct mail and direct response press ads. The viral asks users to "spank the botty of injustice" by making a donation to the organisation.
The Week: Advertising News - Higgins Trust signs TV stars
The Aids charity Terrence Higgins Trust has signed the actor Martin Clunes and the comedian Stephen Fry to front an awareness campaign to coincide with World Aids Day on 1 December.
