The Week: Advertising News - Hublot to sponsor Man Utd

The Swiss watch brand Hublot has signed a three-year £4 million sponsorship deal with Manchester United.

Hublot plans to celebrate the deal by releasing a Red Devil Bang watch, which features a 45-minute counter to indicate half-time in a football match. The brand will also get sponsorship space at the football club's stadium, Old Trafford.