The Week: Advertising News - ISBA hits out at placement

ISBA has joined the growing lobby against government plans to allow product placement in television programmes.

In a submission to the Department for Culture, Media and Sport's ongoing consultation, ISBA said it would lead to a "double disadvantage", raising costs for advertisers and making viewers more likely to complain. It argues that the current system of unpaid prop placement, where programme-makers seek out branded products to use within shows, serves both groups better than a paid system.