The Week: Advertising News - Jason narrates Hovis spot

Miles Calcraft Briginshaw Duffy has unveiled its latest ad for Hovis, promoting the bread brand's tie-up with the Royal British Legion's annual Poppy Appeal.

Voiced by David Jason, the ad promotes the fact that 4p from every promotional loaf of Light & Nutty Seed Sensations and Rich & Roasted Seed Sensations will be donated to the cause in a bid to raise around £100,000.