The Week: Advertising News - Johnson to woo US visitors

Boris Johnson, the Mayor of London, is to visit New York to promote a new VisitLondon ad campaign that positions London as a cutting-edge destination to US tourists and likens it to Manhattan.

Johnson will make a series of appearances in New York, including ringing the bell to open the Nasdaq and appearing on chat shows to promote the new campaign based on the concept: "If you like Manhattan, you'll love London."


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