The Week: Advertising News - Junk ads 'fell' before rules

Advertising junk food to children fell significantly between 2003 and 2006, according to a report by the Advertising Association's Food Advertising Unit.

Even before the rules on advertising food high in fat, sugar and salt to under-16s came into force, the number of ads for food and drink watched by four- to nine-year-olds declined by almost one-third, the report said.