The Week: Advertising News - Junk ads 'fell' before rules

Advertising junk food to children fell significantly between 2003 and 2006, according to a report by the Advertising Association's Food Advertising Unit.

Even before the rules on advertising food high in fat, sugar and salt to under-16s came into force, the number of ads for food and drink watched by four- to nine-year-olds declined by almost one-third, the report said.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content