The Week: Advertising news - Kaye unveils Arden tribute

The director Tony Kaye has created his own tribute to Paul Arden, the former Saatchi & Saatchi executive creative director, by posting a song on YouTube dedicated to his memory.

During his 14-year tenure of the Charlotte Street creative department, Arden, who died in April last year aged 67, worked with Kaye on a number of memorable TV spots including the British Rail "relax" film and the "furry friends" ad for the Solid Fuel Advisory Service.


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