The Week: Advertising News - Krow to reposition Nutella

Ferrero has appointed Krow to the £4 million advertising account for its Nutella brand. The agency will work on repositioning Nutella as a breakfast spread via a relaunch campaign, called "toaster dancer", which breaks on 29 August across TV, press and digital. Ferrero's relationship with WCRS, which handles advertising for Ferrero Rocher, Tic Tac and Kinder Kid, is unaffected.