The Week: Advertising news - Kyle to front COI job show

COI is in discussions with ITV to create a new show fronted by Jeremy Kyle, which will aim to shame the jobless into finding work, according to The Observer.

The Department for Work and Pensions has also appointed Bartle Bogle Hegarty to look at this and other advertiser-funded programming options. A spokeswoman for the DWP said no decisions had been made as to future plans.