The Week: Advertising news - LBi unveils digital PR unit

LBi has launched a specialist digital PR division to work across online media outlets, standalone digital PR campaigns and to help complement the digital marketing activity run by the agency.

The division, which will be based in the agency's new Brick Lane headquarters, will be led by Jill Lloyd, a former UK PR manager for Yahoo!. Initial clients include Volkswagen, the British Red Cross and the Starwood Hotel Group.