The Week: Advertising news - LBi uses TV star for charity

The Red Cross is promoting its Refugee Week with a new campaign featuring the Desperate Housewives star Dougray Scott.

A teaser film, created by LBi, encourages people to pledge their support by changing their social networking online status during Refugee Week, which commences on 15 June. A viral film, which is being seeded at www.lookbeyondthelabel.org, features stories of refugees who have been assisted by the Red Cross.

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