The Week: Advertising News - Learndirect ends Kyle link

Ufi, the operator of the publicly funded education body Learndirect, has pulled its sponsorship of ITV's The Jeremy Kyle Show after a high-court judge described the programme as "a human form of bear baiting".

COI, which manages Learndirect's advertising, said: "The criticism of the show, sparked by Judge Alan Berg's remarks, means Ufi and COI consider it no longer appropriate for Learndirect to be associated with it."

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