The Week: Advertising News - Leith unveils Coors rap ad

Leith has released a new ad for Coors Light, featuring two white geeks performing a rap with West Indian accents.

The "hear me now" ad will break on Friday (30 May) and air for eight weeks, supported by a £3 million integrated marketing campaign. The brand has also developed a partnership with MySpace, providing a platform to talk to the stars of the ad, as well as out-takes from the commercial. To watch the ad, go to www.brandrepublic.com/campaign.