The Week: Advertising News - Leith unveils Coors rap ad

Leith has released a new ad for Coors Light, featuring two white geeks performing a rap with West Indian accents.

The "hear me now" ad will break on Friday (30 May) and air for eight weeks, supported by a £3 million integrated marketing campaign. The brand has also developed a partnership with MySpace, providing a platform to talk to the stars of the ad, as well as out-takes from the commercial. To watch the ad, go to www.brandrepublic.com/campaign.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content