The Week: Advertising news - Leo Burnett's burger launch

Leo Burnett has launched a new campaign for McDonald's highlighting the fact that there is nothing added to its 100 per cent British beefburgers other than a touch of salt and pepper.

The spot sees children playing about on a farm finding as many zero-shaped objects as possible. A voiceover explains: "Nothing, zero; that's what's added to our burgers."

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