The Week: Advertising news - Libertas 'makes its own' ad

A user-generated advertising platform, which enables brands to get people to co-create and star in their ads, has been launched with a campaign for the political party Libertas.

Called ThisAd, the start-up is the brainchild of the former Publicis creative team Ben Carey and Henrik Delehag, and will allow any user to customise ads thanks to new integrated customisations, moderation and ad-serving technology. The campaign for Libertas urges users to enter their messages in support of the party via social networking sites, and will run until the European Parliamentary election on 4 June.