The Week: Advertising news - L'Oreal 'white Beyonce' row

L'Oreal has denied accusations in the US media that it tampered with an ad featuring Beyonce Knowles to make her skin whiter.

The ad for L'Oreal's Feria hair colouring product sparked outrage when it appeared in the current edition of Elle magazine, with The New York Post suggesting that the image of the singer had been doctored to make her look like a "weird, nearly white version of herself". Knowles, who has a contract with L'Oreal worth £2.3 million over five years, declined to comment.

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