Despite using different names, the Belgian perfume manufacturer used comparison price lists to show consumers which scents replicated the L'Oreal perfumes and had a sign similar to the L'Oreal trademark.
The Week: Advertising news - L'Oreal wins Bellure case
L'Oreal has won a legal case against its rival Bellure, which sells cheap imitations of the French cosmetics giant's perfumes, in the European Court of Justice.