The Week: Advertising news - L'Oreal wins Bellure case

L'Oreal has won a legal case against its rival Bellure, which sells cheap imitations of the French cosmetics giant's perfumes, in the European Court of Justice.

Despite using different names, the Belgian perfume manufacturer used comparison price lists to show consumers which scents replicated the L'Oreal perfumes and had a sign similar to the L'Oreal trademark.