The Week: Advertising News - Lowe unveils John Lewis ad

Lowe London has launched a Christmas campaign for John Lewis, which promotes a measured approach to buying presents in the current turbulent financial climate.

The £5.6 million campaign, which launched on Monday, features a range of characters with their ideal gifts. The ad also marks the first time a UK advertiser has used a Beatles track, From Me to You, in a TV campaign.

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