The Week: Advertising News - Majority find ads 'helpful'

Consumers welcome advertising as a helpful way to find out about new products, according to a new report by the Advertising Association.

The report, which cites research conducted by the pollster Yougov, found that 64 per cent of respondents agreed that advertising is a good way to find out about new products. It also found that 59 per cent believed that advertising is often entertaining.


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