The Week: Advertising News - Maule dies after crash

Wayne Maule, the commercials director whose work included the controversial "so where the bloody hell are you?" spot for Tourism Australia, has been killed in a road accident in Thailand.

He died when his motorcycle collided with a truck in Phuket. Maule also directed the second global commercial in the "I still call Australia home" campaign for Qantas in 2004 before going on to work in Asia, the Middle East, Europe and Africa.