The Week: Advertising news - McCain sponsors UK sport

McCain has signed a five-year, £5 million deal to sponsor UK Athletics and will launch a campaign in September fronted by the former Olympic champion Sally Gunnell.

The push will aim to support grass roots UK athletics and will run with a series of branded roadshows allowing people to try out different events. The deal was handled by BMB Live, the sponsorship arm of Beattie McGuinness Bungay.