The Week: Advertising News - Mel B stars in new Virgin ad

An animated version of Melanie Brown, the former Spice Girl, will star in Virgin Media's latest cinema ad for its movies-on-demand service.

The spot launches on 12 September and features the singer going to see a plastic surgeon (the Virgin founder Sir Richard Branson in disguise), and ending up buying a Virgin Media movies package. The ad was created by the US company So! Animation and written by Chris Hopkins and Pip Bishop at Rainey Kelly Campbell Roalfe/Y&R.