The Week: Advertising News - Met steps up war on guns

The Metropolitan Police has launched a new anti-gun crime campaign, created by Miles Calcraft Briginshaw Duffy, featuring stories of real prisoners serving long sentences. The campaign is targeted at 13- to 19-year-olds and, as well as radio and TV ads, includes a replica prison cell that will be toured around London boroughs where gun crime is rife.

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content