The Week: Advertising News - Microsoft spots target UK

Microsoft is launching its new Windows products with a specially created UK ad campaign that positions them as the "Real PC".

Created by Microsoft's Miami-based agency, Crispin Porter & Bogusky, the UK campaign features PC users from across the country, positioning the Windows products as the glue that unites them across home and work. The UK campaign follows recent US activity from Microsoft that featured Bill Gates alongside the comedian Jerry Seinfeld, which also attempted to show Microsoft connecting with real people.

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