The Week: Advertising News - Morgan strips for BK scent

Piers Morgan, the Britain's Got Talent judge and former editor of the Daily Mirror, has stripped off for an ad promoting Burger King's new Flame perfume. The fragrance, which has been launched in conjunction with Selfridges, aims to offer men a "flame-grilled beef" scent that will make them smell more masculine. The press ad, created by Crispin Porter & Bogusky, features a near-naked Morgan lying in front of a fire, with a gold Burger King medallion around his neck and only a small red cloth to hide his modesty.