The Week: Advertising news - Mother unveils Stella work

Mother has unveiled its new campaign for Stella Artois, which ditches the 19th century period feel of Lowe's work in favour of the 60s theme adopted in Mother's recent campaigns for the 4 per cent variant.

The outdoor and press campaign highlights the fact that the Stella beer bottles are made from 75 per cent recycled glass. The execution features a woman, sporting a 60s bob haircut and mini-dress and leaning on a TV, alongside the text: "Recyclage de luxe."


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