The Week: Advertising News - Nescafe starts fresh push

McCann Erickson has unveiled a new ad for Nescafe that forms part of a £43 million advertising push for the brand - its biggest in 20 years.

Carrying the strapline "coffee at its brightest", the campaign launched on Monday and features an explorer venturing into the Brazilian rainforest to capture coffee beans, in a bid to position the instant coffee as a naturally sourced product.