The Week: Advertising News - New Corn Flakes ad breaks

Cheethambell JWT has launched a TV campaign for Kellogg's Corn Flakes highlighting the 100-year heritage of the cereal brand.

The ad illustrates how the cereal has evolved over time by focusing on the changing package design of the Corn Flakes box. The TV spot is supported by a national print campaign that promotes the quality of the ingredients found in Corn Flakes and the fact each bowl costs 10p.