The Week: Advertising News - New-look Pudsey revealed

The BBC has redesigned Pudsey, its teddy bear mascot for Children in Need, for the first time in its 22-year history.

The new animated character, created by Fallon, is supported by the new strapline "Do something different", which the BBC hopes will help to raise more than £33 million for the charity at this year's appeal, which is due to be screened on 16 November.