The Week: Advertising news - New rules for car posters

The Department for Transport has outlined its plans for greater visibility of CO2 emission and fuel economy details on outdoor advertising.

The new guidelines, which are a response to pressure from environmental groups such as Friends of the Earth and We Are Futureproof, are designed to ensure that the information is big enough to be seen by people beyond those standing in front of the posters. The guidelines about clearer environmentally friendly information apply only to print and outdoor advertising but not TV and websites because they are not deemed to be "promotional literature".