The Week: Advertising News - NI paper mocks Standard

The News International freesheet, thelondonpaper, has launched an ad campaign mocking the London Evening Standard's recent "sorry" activity, by announcing that nothing has changed at the title.

Created in-house, the campaign uses short headings such as "nada", "zilch" and "diddly squat" to tell readers that the title continues to deliver news for free. The campaign will run across 70 CBS Outdoor digital sites on the London Underground and at mainline rail stations in London.