The Week: Advertising News - Nickelodeon ad pledge

Separately, Nickelodeon, Viacom's children's TV channel, has pledged to stop its cartoon characters, including the Rugrats and SpongeBob SquarePants, from being used to promote junk food to children. From January 2009, any new licensing deals will comply with nutritional government guidelines as to what constitutes food that is "better for you", the company said.