The Week: Advertising News - Nintendo signs up ad stars

Nintendo has signed up a host of celebrities including Girls Aloud, Julie Walters, Fern Britton and Harry Redknapp to front television ads for gaming products that include the Wii console.

The stars will front a series of ad campaigns, created by Karmarama, the first of which will launch next week. Girls Aloud, who will open the campaign, will be seen playing games on the handheld Nintendo DS.